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検索キーワード:(件名: #Product management)
該当件数:33件
Product information management for mass customization : connecting customer, front-office and back-office for fast and efficient customization / Cipriano Forza and Fabrizio Salvador
: hardback. - Basingstoke, Hampshire ; New York : Palgrave Macmillan , 2007
図書 <1001852005>
Product and services management / George J. Avlonitis and Paulina Papastathopoulou
: hbk,: pbk. - London ; Thousand Oaks, Calif. : SAGE , 2006
図書 <1001822755>
Brand management / edited by Leslie De Chernatony
Aldershot ; Brookfield, Vt. : Ashgate , 1998. - (The International library of management)
図書 <1000560669>
Product innovation : leading change through integrated product development / David L. Rainey
Cambridge, U.K. ; New York : Cambridge University Press , 2005
図書 <1001687438>
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson
New York : AMACOM , c2005
図書 <1001693478>
Chopsticks, Bulldozers and Newcastle brown / reporter, Jackie Spreckley ; film editors, Gordon Howe, Helen Mandt ; producer, Deborah Christie
pt.1 - pt.3:Suppl.. - [Manchester] : BBC North West , c1987
AV <1000701874>
Brand aesthetics / Gérald Mazzalovo
Houndmills, Basingstoke ; New York, N.Y. : Palgrave Macmillan , 2012
図書 <1002563957>
Product differentiation and non-price competition / Norman J. Ireland
Oxford ; New York, N.Y. : B. Blackwell , 1987
図書 <1000620999>
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
図書 <1001260215>
Conjoint measurement : methods and applications / Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)
2nd ed. - Berlin ; New York : Springer , 2001
図書 <1001355223>
Citizen brands : putting society at the heart of your business / Michael Willmott
Chichester ; New York : Wiley , c2001
図書 <1001283287>
Growing modular : mass customization of complex products, services and software / Milan Kratochvíl, Charles Carson
Berlin : Springer , 2005
図書 <1001665898>
Creative product design : a practical guide to requirements capture management / Margaret Bruce and Rachel Cooper
Chichester ; New York : Wiley , c2000
図書 <1001333400>
Global product : strategy, product lifecycle management and the billion customer question / John Stark
: hbk. - London : Springer , c2007. - (Decision engineering)
図書 <1001936591>
Shiny objects marketing : using simple human instincts to make your brand irresistible / David A. LaBonte
Hoboken, N.J. : John Wiley & Sons , c2008
図書 <1002068101>
The economics of product differentiation / edited by Jacques-François Thisse and George Norman
: set,v. 1,v. 2. - Aldershot, Hants, England ; Brookfield, Vt. : E. Elgar , 1994. - (An Elgar reference collection). - (The International library of critical writings in economics ; 37)
図書 <1000501992>
Managing innovation within networks / Wim G. Biemans
London ; New York : Routledge , 1992. - (Consumer research and policy series)
図書 <1000436738>
Product innovation and directions of international trade / Louis T. Wells, Jr
New York : Arno Press , 1980. - (Multinational corporations : Operations and finance)
図書 <1000326198>
Managing product development / edited by Toshihiro Nishiguchi
New York : Oxford University Press , 1996
図書 <1000546677>
BRANDMAPS : the competitive marketing strategy game / Randall G. Chapman
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall , c1992
図書 <1000449514>