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検索キーワード:(件名: #Brand name products)
該当件数:55件
Authentic[TM] : the politics and ambivalence in a brand culture / Sarah Banet-Weiser
: cl,: pb. - New York : New York University Press , c2012. - (Critical cultural communication / general editors, Sarah Banet-Weiser and Kent A. Ono)
図書 <1002674820>
What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wördermann
Chichester : J. Wiley , c2000
図書 <1001144060>
B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
Berlin : Springer , c2006
図書 <1001786479>
Brands : meaning and value in media culture / Adam Arvidsson
: hbk,: pbk. - London ; New York : Routledge , 2006
図書 <1001734214>
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin
New York : Wiley , c2000
図書 <1001179134>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
New York : Free Press , c2004
図書 <1002616238>
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
: hbk. - 4th ed. - Boston : Pearson , c2013
図書 <1002577779>
Brand from the inside : eight essentials to emotionally connect your employees to your business / Libby Sartain, Mark Schumann
San Francisco, Calif. : Jossey-Bass , c2006
図書 <1001774052>
Branding @ the digital age / edited by Herbert M. Meyers and Richard Gerstman
Basingstoke ; New York : Palgrave , 2001
図書 <1001354042>
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu
Berlin ; New York : Springer , 2005
図書 <1001665894>
Marketing aesthetics : the strategic managment of brands, identity, and image / Bernd H. Schmitt, Alexander Simonson
New York : Free Press , 1997
図書 <1000708986>
Brands : the new wealth creators / edited by Susannah Hart and John Murphy
New York : New York University Press. - [S.l.] : Interbrand , 1998
図書 <1000713501>
What's in a name? : Advertising and the concept of brands / John Philip Jones
alk. paper,alk. paper. - Aldershot : Gower , c1986
図書 <1000300675>
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller
Upper Saddle River, N.J. : Prentice Hall , c1998
図書 <1000558497>
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
: pbk. - 5th ed., Global ed. - Harlow : Pearson , c2020
図書 <1003231920>
The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott
London : Pitman Publishing , 1993
図書 <1000504369>
Branding and product design : an integrated perspective / Monika Hestad
: hbk. - Burlington, Vt. : Gower , c2013
図書 <1002648060>
Brand society : how brands transform management and lifestyle / Martin Kornberger
: hardback,: pbk. - Cambridge, U.K. ; New York : Cambridge University Press , 2010
図書 <1002211418>
Asian brand strategy : how Asia builds strong brands / Martin Roll
Hampshire : Palgrave Macmillan , 2006
図書 <1001701587>
Brand management / edited by Francesca Dall'Olmo Riley
: set - v.4. - Los Angeles : SAGE , 2010. - (SAGE library of marketing)
図書 <1002129512>