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検索キーワード:(標準分類: HF5415.3)
該当件数:24件
Changing consumer behaviour / Robert East
London : Cassell , 1990
図書 <1000654554>
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
3rd ed. - Los Angeles : SAGE , c2011
図書 <1002466558>
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace
: pbk. - 3rd ed. - London ; Philadelphia : Kogan Page , 2013. - (Market research in practice series)
図書 <1002636861>
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside
: hardback. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan , 2005
図書 <1001737356>
Research in consumer behavior
1988:v. 3. - Greenwich, Conn. : JAI Press , 1985-
図書 <1000688702>
Market response models : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
2nd ed. - Boston : Kluwer Academic Publishers , c2001. - (International series in quantitative marketing)
図書 <1001347509>
Why people buy / John O'Shaughnessy
: pbk. - New York : Oxford University Press , 1987
図書 <1001173164>
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel
[v. 1] - v. 4. - Chicago, Ill., USA : American Marketing Association , c1992-c2005
図書 <1002093650>
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
pbk.. - 8th ed. - Boston : McGraw-Hill/Irwin , c2008. - (McGraw-Hill higher education)
図書 <1002156873>
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk
4th ed. - Fort Worth : Tokyo : Harcourt Brace College Publishers , c1993
図書 <1000491572>
Consumer behavior / William L. Wilkie
3rd ed. - New York : Wiley , c1994
図書 <1000708016>
The psychology of consumer behavior / Brian Mullen, Craig Johnson
Hillsdale, N.J. : L. Erlbaum , 1990
図書 <1000401731>
The customer is key : gaining an unbeatable advantage through customer satisfaction / Milind M. Lele ; with Jagdish N. Sheth
pbk.. - New York : Wiley , c1987,1991. - (Wiley management series on problem solving, decision making, and strategic thinking)
図書 <1000336346>
Consumer behaviour / Peter M. Chisnall
3rd ed. - London ; New York : McGraw-Hill , c1995
図書 <1000519111>
Repeat-buying : theory and applications / [by] A. S. C. Ehrenberg
London : Charles Griffin , 1988
図書 <1000586142>
Consumer behavior and marketing action / Henry Assael
6th ed. - Cincinnati, Ohio : South-Western College Pub. , c1998
図書 <1000558432>
Employing qualitative methods in the private sector / by Marilyn L. Mitchell
: pbk.. - Thousand Oaks, Calif. : Sage Publications , c1998. - (Qualitative research methods ; v. 45)
図書 <1000560543>
Marketing scales handbook. Gordon C. Bruner II
ebook. - Fort Worth, Texas : GCBII Productions, LLC , 2017. - (Marketing Scales Handbooks Series ; v.9)
電子ブック <EB00001400>
e-book. - Forth Worth, Texas USA : GCBII Productions, LLC , [2019]. - (Marketing Scales Handbooks Series ; v.10)
電子ブック <EB00001402>
Marketing scales handbook. multi-item measures for consumer insight research / Gordon C. Bruner II
e-book. - Fort Worth, Texas : GCBII Productions, LLC , 2013. - (Marketing Scales Handbooks Series ; v.7)
電子ブック <EB00001395>