Building Corporate Identity, Image and Reputation in the Digital Era
(Routledge Studies in Marketing Ser)
| データ種別 | 電子ブック |
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| 出版者 | (Milton : Taylor & Francis Group) |
| 出版年 | 2021 |
| 大きさ | 1 online resource (573 pages) |
書誌詳細を非表示
| 一般注記 | Cover -- Endorsement Page -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Contributors -- Part I Introduction -- Chapter 1 Introduction: Building corporate identity, image and reputation in the digital era -- Part II Building a corporate brand identity -- Chapter 2 Corporate identity: Definition and components -- Chapter 3 Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company's core competencies -- Chapter 4 Reputation: Configuring the symmetrical and asymmetrical paths to architecture in a retail setting -- Chapter 5 Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction -- Chapter 6 Corporate brand identity: Virtual space -- Chapter 7 Aesthetic heritage and corporate branding: Luxury heritage brands between tradition and modernity -- Part III Building a corporate brand image -- Chapter 8 Corporate multi-channel branding: Platforms for #CorporateBranding -- Chapter 9 Value co-creation behaviour: Antecedents and consequences -- Chapter 10 An assessment of customer experience concept: Looking back to move forward -- Chapter 11 Employee occupational identity -- Chapter 12 Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark -- Chapter 13 Corporate brand image: Technology and innovation in e-tailing -- Part IV Building a corporate brand reputation -- Chapter 14 Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context -- Chapter 15 Islamic brand love Chapter 16 Societal corporate branding and political discourse: where brand ethics meets with consumers' clicktivism -- Chapter 17 Brand knowledge, brand community and brand engagement -- Chapter 18 Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education -- Chapter 19 How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value -- Chapter 20 Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation -- Index Description based on publisher supplied metadata and other sources Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries HTTP:URL=https://ebookcentral.proquest.com/lib/sophia-jp/detail.action?docID=6682584 Pub. note=Click to View |
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| 著者標目 | *Melewar, T. C Dennis, Charles Foroudi, Pantea |
| 件 名 | FREE:Electronic books |
| 巻冊次 | ISBN:9781000382174  XISBN:9780367531232
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| ISBN | 9781000382174 |
目次／あらすじ
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※2021年9月12日以降