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The media industries and their markets : quantitative analyses / edited by Patrick-Yves Badillo and Jean-Baptiste Lesourd
(Applied Econometrics Association series)

データ種別 図書
出版者 Basingstoke [U.K.] : Palgrave Macmillan
出版年 2010
本文言語 英語
大きさ xv, 231 p. : ill. ; 23 cm

所蔵情報を非表示

書庫6階 P:91.3:M3868:2010
9780230277700 005909511

書誌詳細を非表示

内容注記 Introduction / Patrick-Yves Badillo and Jean-Baptiste Lesourd
Impediments to a global information society / Robert G. Picard
Transformation of Internet-based companies' business models : ten years after the dot.com burst / Christophe Garonne and Félix Weygand
The management of a hybrid broadcasting model : reconciling public and commercial interests / Suzana Zilic Fiser
The dynamics of media business models : innovation, versioning and blended media / Patrick-Yves Badillo and Dominique Bourgeois
The dynamics of media concentration : the American experience / Eli M. Noam
Measuring media concentration for the purposes of ensuring pluralism and diversity / Petros Iosifidis
Concentration in the French press industry : quanititative analysis / Patrick-Yves Badillo and Jean-Baptiste Lesourd
The effects of competition on the profitability of European television channels / Juan P. Artero ... [et al.]
Preference for flat-rate media access fees : a behavioural economics interpretation / Hitoshi Mitomo and Tokio Otsuka
Explaining prices paid for television ad time : the purchasing profile model / W. Wayne Fu, Hairong Li and Steven S. Wildman
Advertising media strategies in the film industry / Caroline Elliott and Rob Simmons
Demand for movies in Europe and the effects of multiplex diffusion / Orietta Dessy and Marco Gambaro
Quantitative analyses of the media industries and of their markets : concluding comments / Orhan Güvenen
一般注記 Includes bibliographical references and index
著者標目 Badillo, Patrick-Yves, 1955-
Lesourd, Jean-Baptiste, 1944-
Applied Econometrics Association
件　名 LCSH:Mass media -- Research  全ての件名で検索
LCSH:Mass media -- Marketing  全ての件名で検索
分　類 LCC:P91.3
DC22:384.068/8
巻冊次 ISBN:9780230277700 ; XISBN:0230277705 REFWLINK
ISBN 9780230277700
目次／あらすじ

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