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Irresistible empire : America's advance through twentieth-century Europe / Victoria de Grazia

データ種別	図書
出版者	Cambridge, Mass. : Belknap Press of Harvard University Press
出版年	2005
本文言語	英語
大きさ	586 p. : ill., maps ; 25 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5415.33:E85:D4:2005		0674016726	004427814				予約・取寄		仮想書架	予約・取寄		仮想書架

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別書名	その他のタイトル:America's advance through twentieth-century Europe
内容注記	Introduction : The fast way to peace The Service ethic : how bourgeois men made peace with Babbittry A decent standard of living : how Europeans were measured by the American way of life The chain store : how modern distribution dispossessed commerce Big-brand goods : how marketing outmaneuvered the marketplace Corporate advertising : how the science of publicity subverted the arts of commerce The star system : how Hollywood turned cinema culture into entertainment value The consumer-citizen : how Europeans traded rights for goods Supermarketing : how big-time merchandisers leapfrogged over local grocers A model Mrs. Consumer : how mass commodities settled into hearth and home Conclusion : How the slow movement put perspective on the fast life
一般注記	Includes bibliographical references and index The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description
著者標目	*De Grazia, Victoria
件　名	LCSH:Consumer behavior -- Europe -- History -- 20th century 全ての件名で検索 LCSH:Consumers -- Europe -- Attitudes -- History -- 20th century 全ての件名で検索 LCSH:Consumption (Economics) -- Europe -- History -- 20th century 全ての件名で検索 LCSH:Social values -- Europe -- History -- 20th century 全ての件名で検索 LCSH:Social values -- United States -- History -- 20th century 全ての件名で検索 LCSH:United States -- Civilization -- 20th century 全ての件名で検索
分　類	LCC:HF5415.33.E85 DC22:306.3/094/0904
巻冊次	ISBN:0674016726
ISBN	0674016726

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