OPAC

Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5415.127:M535:2003		1567206409	004158606				予約・取寄		仮想書架	予約・取寄		仮想書架

内容注記	The basis for competitive lifestyle market segmentation strategies Lifestyles and decision making Purchasing behavior Changing values and lifestyles Subcultural segmentation and targeting changing lifestyles of the singles market Targeting the changing lifestyles of children, tweens, teens, and college markets Targeting the changing lifestyles of the senior market Culture and targeting the changing lifestyles of the Black and Hispanic markets Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets
一般注記	Includes bibliographical references (p. [221]-227) and index
著者標目	*Michman, Ronald D. Mazze, Edward M. Greco, Alan James, 1950-
件　名	LCSH:Market segmentation -- United States 全ての件名で検索 LCSH:Target marketing -- United States 全ての件名で検索 LCSH:Consumers' preferences -- United States 全ての件名で検索 LCSH:Consumer behavior -- United States 全ての件名で検索 LCSH:Lifestyles -- United States 全ての件名で検索
分　類	LCC:HF5415.127 DC22:658.8/343
巻冊次	ISBN:1567206409
ISBN	1567206409

目次／あらすじ