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Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick

データ種別	図書
出版者	London ; New York : Routledge
出版年	2005
本文言語	英語
大きさ	xxi, 356 p. : ill. ; 25 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5415.32:I57:2005	: hbk	0415341930	004612962				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie Consumer identity motives in the information age / John Deighton Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mun̄iz, Jr How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye What consumers desire : goals and motives in the consumption environment / Marsha L. Richins
一般注記	Includes bibliographical references and indexes
著者標目	Ratneshwar, S. Mick, David Glen
件　名	LCSH:Consumer behavior LCSH:Consumers -- Research 全ての件名で検索
分　類	LCC:HF5415.32 DC22:339.4/7
巻冊次	: hbk ; ISBN:0415341930 : pbk ; ISBN:0415341949
ISBN	0415341930

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