Building reputational capital : strategies for integrity and fair play that improve the bottom line / Kevin T. Jackson
| データ種別 | 図書 |
|---|---|
| 出版者 | Oxford ; New York : Oxford University Press |
| 出版年 | c2004 |
| 本文言語 | 英語 |
| 大きさ | 227 p. : ill. ; 25 cm |
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| 配架場所 | 請求記号 | 巻 次 | ISBN | 資料番号 | 資料状態 | 利用注記 | コメント | 予約・取寄 | 申込書 | 仮想書架 |
|---|---|---|---|---|---|---|---|---|---|---|
| 書庫5階 | HF:5387:J297:2004 |
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0195161386 | 004331234 |
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| 内容注記 | Introduction : The economics of character and credibility What is reputational capital? : Switching to a new paradigm ; Getting a handle on reputational capital ; A fresh economic concept with strategic significance ; How to gauge reputational capital ; Integrity and fair play: wellsprings of reputation ; Tallying up reputational effects ; Becoming a zeta firm: a company of character How to build and sustain reputational capital : Generating reputational capital ; Forging reputation from inside ; Outside-in strategies ; Harnessing your firm's reputational strengths ; Strategies for building reputation across cultures ; Reputation rescue Conclusion |
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| 一般注記 | Includes bibliographical references (p. [211]-217) and index |
| 著者標目 | *Jackson, Kevin T. |
| 件 名 | LCSH:Business ethics LCSH:Leadership -- Moral and ethical aspects 全ての件名で検索 LCSH:Organizational behavior -- Moral and ethical aspects 全ての件名で検索 LCSH:Industrial management -- Moral and ethical aspects 全ての件名で検索 LCSH:Reliability LCSH:Honesty LCSH:Goodwill (Commerce) |
| 分 類 | LCC:HF5387 DC22:658.4/08 |
| 巻冊次 | ISBN:0195161386 
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| ISBN | 0195161386 |
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