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Media, organizations and identity / edited by Lilie Chouliaraki and Mette Morsing

データ種別	図書
出版者	Basingstoke, Hampshire ; New York : Palgrave Macmillan
出版年	2010
本文言語	英語
大きさ	xii, 214 p. : ill. ; 23 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HD:59:M374:2010		9780230515512	005731482				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing Rethinking television in the digital age / Joseph Turow BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki Expansion and autonomy : the rise of the business press / Peter Kjœr Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring Challenges in the mediatizing of a corporate brand : identity-effects as LEGO establishes a media products company / Esben Karmark Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving Place branding and globalization : the media is the message? / Peter van Ham Identity and appeal in the humanitarian brand / Anne Vestergaard The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska
一般注記	Includes bibliographical references and index
著者標目	Chouliaraki, Lilie Morsing, Mette
件　名	LCSH:Mass media and business LCSH:Corporate image LCSH:Mass media -- Economic aspects 全ての件名で検索 LCSH:Corporations -- Public relations 全ての件名で検索
分　類	LCC:HD59 DC22:659.2
巻冊次	ISBN:9780230515512 ; XISBN:0230515517
ISBN	9780230515512

目次／あらすじ