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On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright

データ種別	図書
出版者	Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC
出版年	2016
本文言語	英語
大きさ	xviii, 198 pages ; 25 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫4階	JA:85.2:U6:W75:2016		9781440848599	007590928				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	The Puzzle Spouses Pose What Martha Washington and Michelle Obama Have in Common Messengers-in-Chief First, Do No Harm : Next, Do What Comes Natural The Rhetorical Toolkit Spouses Use to Convince Us Does It Work? Modernizing Our Perspectives on Presidential Spouses Epilogue : An Operative's Guide to Spouse Mobilization in 2016
一般注記	Summary: "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- Provided by publisher Includes bibliographical references (pages[179]-188) and index
著者標目	*Wright, Lauren A.
件　名	LCSH:Communication in politics -- United States 全ての件名で検索 LCSH:Presidents' spouses -- Political activity -- United States 全ての件名で検索 LCSH:Clinton, Hillary Rodham LCSH:Bush, Laura Welch, 1946- LCSH:Obama, Michelle, 1964-
分　類	LCC:JA85.2.U6 DC23:973.93092/52
巻冊次	ISBN:9781440848599 ; XISBN:9781440848605
ISBN	9781440848599

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