OPAC

Leveraging Japan : marketing to the new Asia / George Fields, Hotaka Katahira, Jerry Wind ; with Robert E. Gunther
(The Jossey-Bass business & management series)

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5415.12:J3:F54:2000		078794663X	003070604				予約・取寄		仮想書架	予約・取寄		仮想書架

内容注記	The fourth rush From shoji screen to sheet glass : forces shaping the Japanese market The Japanese gateway to Asia Strategies for entering Japan and Asia From "tap water" marketing to tapping markets From power to finesse : segmentation, positioning, and branding Starting with the customer : developing products and services The discovery of value : pricing and promotion Good-bye to greetings : new rules of communications, advertising, and public relations The rise of cybermarketing Breaking the labyrinth : new rules of distribution Beyond bowing : new rules of customer satisfaction and value creation New rules of marketing research
一般注記	Includes bibliographical references (p. 295-311) and index
著者標目	*Fields, George, 1928- 片平, 秀貴(1948-) <カタヒラ, ホタカ> Wind, Jerry Gunther, Robert E., 1960-
件　名	LCSH:Marketing -- Japan 全ての件名で検索 LCSH:Marketing -- Asia 全ての件名で検索 LCSH:Consumers -- Japan -- Attitudes 全ての件名で検索 LCSH:Consumers -- Asia -- Attitudes 全ての件名で検索
分　類	NDC9:675 LCC:HF5415.12.J3 DC21:658.8/0095
巻冊次	ISBN:078794663X
ISBN	078794663X
NCID	BA45575541

目次／あらすじ