OPAC

Pricing on purpose : creating and capturing value / Ronald J. Baker

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5416.5:B344:2006	: cloth	0471729809	004657404				予約・取寄		仮想書架	予約・取寄		仮想書架

内容注記	Why is movie theater popcorn so expensive? Why are we in business? Mind over matter The old business equation The new business equation Ninety-nine-cent pricing, engagement rings, and the assumption of rationality The invisible hand : no one person knows how to make a pencil A tale of two theories Cost-plus pricing's epitaph The wrong mistakes Price-led costing replaces cost accounting What and how people buy The value proposition The consumer surplus and price discrimination Customer segmentation strategies Price discrimination in practice There is no such thing as a commodity Baker's law : bad customers drive out good customers Ethics, fairness, and pricing Antitrust law Who is in charge of value? Pricing on purpose : getting paid for the value your company creates
一般注記	Includes bibliographical references (p. 343-354) and index
著者標目	*Baker, Ronald J.
件　名	LCSH:Pricing
分　類	LCC:HF5416.5 DC22:658.8/16
巻冊次	: cloth ; ISBN:0471729809 ; XISBN:9780471729808
ISBN	0471729809

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