OPAC

検索結果一覧に戻る

Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher

データ種別	図書
出版者	Armonk, N.Y. : M.E. Sharpe
出版年	c2011
本文言語	英語
大きさ	xiv, 406 p. : ill. ; 24 cm

所蔵情報を非表示

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫2階	RA:645:O23:L48:2011	: hardcover	9780765627179	005935855				予約・取寄		仮想書架	予約・取寄		仮想書架

書誌詳細を非表示

内容注記	Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann Population-based prevention of obesity / American Heart Association An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon Food temptations versus self-control : friends or enemies? / Kelly Geyskens Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz How the body type of others impacts our food consumption / Brent McFerran ... [et al.] The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors : meta-analytic evidence and implications / Daniel J. O'Keefe and Jakob D. Jensen Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner Shrinking liberty to combat expanding waistlines / Peter A. Ubel Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield
一般注記	Includes bibliographical references and indexes
著者標目	Batra, Rajeev Keller, Punam Anand Strecher, Victor J., 1955-
件　名	LCSH:Obesity -- Prevention 全ての件名で検索 LCSH:Communication in medicine LCSH:Health education LCSH:Clinical health psychology MESH:Obesity -- prevention & control 全ての件名で検索 MESH:Obesity -- psychology 全ての件名で検索 MESH:Consumer Advocacy -- psychology 全ての件名で検索 MESH:Consumer Health Information MESH:Health Promotion MESH:Social Marketing
分　類	LCC:RA645.O23 DC22:362.196/398
巻冊次	: hardcover ; ISBN:9780765627179 ; XISBN:0765627175
ISBN	9780765627179

目次／あらすじ