OPAC

検索結果一覧に戻る

Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber

データ種別	図書
出版者	Armonk, N.Y. : M.E. Sharpe
出版年	c2005
本文言語	英語
大きさ	xii, 380 p. : ill. ; 24 cm

所蔵情報を非表示

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:6146:I58:A39:2005	: cloth	0765613158	004379016				予約・取寄		仮想書架	予約・取寄		仮想書架

書誌詳細を非表示

内容注記	The interaction of traditional and new media / John Leckenby The netvertising image : netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and Morris Holbrook Intermedia effects for appropriate/inappropriate print and internet stimuli / Shelly Rodgers Survey of measures evaluating advertising effectiveness based on users' web activity / Subodh Bhat, Michael Bevans, and Sanjit Sengupta Rethinking interactivity : what it means and why it may not always be beneficial / Yuping Liu and L.J. Shrum Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity / Sally J. McMillan and Jang-Sun Hwang Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence / Hairong Li, Terry Daugherty, and Frank Biocca Managing the power of curiosity for effective web advertising strategies / Satya Menon and Dilip Soman Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies / Fuyuan Shen Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads / Steven M. Edwards, Hairong Li, and Joo-Hyun Lee Category based selection of online affiliates / Purushottam Papatla and Amit Bhatnagar Mobile advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise Mobile promotional communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford Brand recall in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al.] Advergame playing motivations and effectiveness : a uses and gratifications perspective / Seounmi Youn and Mira Lee The future of consumer decision making in the age of new media promotions and advertising / Ronald J. Faber and Marla Royne Stafford
一般注記	Includes bibliographical references and index
著者標目	Stafford, Marla R., 1960- Faber, Ronald J., 1948-
件　名	LCSH:Internet advertising LCSH:Advertising LCSH:Interactive multimedia LCSH:Interactive marketing
分　類	LCC:HF6146.I58 DC22:659.14/4
巻冊次	: cloth ; ISBN:0765613158
ISBN	0765613158

目次／あらすじ