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Resistance to innovation : its sources and manifestations / Shaul Oreg & Jacob Goldenberg

データ種別 図書
出版者 Chicago : London : The University of Chicago Press
出版年 2015
本文言語 英語
大きさ 205 pages : illustrations ; 24 cm

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書庫5階 HD:45:O7294:2015
9780226632605 007590883

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内容注記 It's not the innovation, it's the adopter: why some people are more likely than others to resist
What's in it for me, and what do i have to lose? : practical reasons for resisting innovation
It's not what you introduce, it's how you do it: the process of innovation introduction
Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance
Lagging-innovation in disguise
Resistance and the dangers of negative word of mouth
The dual market affect
一般注記 Includes bibliographical references and index
著者標目 *Oreg, Shaul, 1970-
Goldenberg, Jacob, 1962-
件 名 LCSH:Technological innovations -- Social aspects  全ての件名で検索
LCSH:Technological innovations -- Psychological aspects  全ての件名で検索
分 類 LCC:HD45
DC23:658.5/75
巻冊次 ISBN:9780226632605 ; XISBN:9780226237329 REFWLINK
ISBN 9780226632605
目次/あらすじ

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