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The Routledge companion to advertising and promotional culture / eited by Matthew P. McAllister, Emily West
(Routledge companions)

データ種別 図書
出版者 New York, N.Y. : Routledge
出版年 2013
本文言語 英語
大きさ xix, 464 p. : ill. ; 26 cm

所蔵情報を非表示

書庫5階 HF:5823:R6788:2013 : hbk 9780415888011 006625867

書誌詳細を非表示

内容注記 Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
"Sentimental "greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
Cultivating the romance of place : marketing as popular geography / Richard K. Popp
Regulating integrated advertising / Christina Spurgeon
Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
Media buying : the new power of advertising / Joseph Turow
The advertising industry in Latin America : a regional portrait / John Sinclair
Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez
The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
Commodifying free labor online : social media, audiences, and advertising / Nicole S. Cohen
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
"Brut slaps and twins" : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
The new refeudalization of the public sphere / Jamie Warner
Rate your knowledge: the branded university / Sarah Banet-Weiser
Now hear this : the state of promotion and popular music / Devon Powers
Property porn : an analysis of online real estate advertising / Jacqueline Botterill
"Brand you!" : the business of personal branding and community in anxious times / Christine Harold
Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
The "Cying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor
一般注記 Includes bibliographical references and index
著者標目 McAllister, Matthew P.
West, Emily
件　名 LCSH:Advertising
LCSH:Branding (Marketing)
LCSH:Social media
FREE:Advertising
FREE:Branding (Marketing)
FREE:Social media
分　類 LCC:HF5823
DC23:659.1
巻冊次 : hbk ; ISBN:9780415888011 ; XISBN:0415888018 REFWLINK
ISBN 9780415888011
目次／あらすじ

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