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Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
(Routledge studies in international business and the world economy ; 55)

データ種別 図書
出版情報 New York : Routledge , 2013
本文言語 英語
大きさ viii, 189 p. : ill. ; 24 cm

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書庫5階 HF:5415.13:M3527:2013 : hbk 9780415523172 006402080

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内容注記 Introduction : marketing management in Asia / Stan Paliwoda, Tim Andrews and Junson Chen
1. China : distribution in China / Jintao Wu and Junsong Chen
2. China : consumer behaviour in China / Guoqing Guo
3. China : celebrity endorsement within the Chinese beauty industry: views from Beijing's female consumers / Mark McPherson and Xiang Li
4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni
5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam
6. Japan : marketing management issues in Japan / Stephanie Slater
7. Taiwan : consumers reactions to Tesco's market entry in Taiwan: a comparison with the UK experience / Ching-Wei Ho and John Temperley
8. Thailand : relationship marketing in Thailand: a case of the real estate industry / Ruth Banomyong and Nucharee Supatn
9. Thailand : marketing for life in the economic recession time: the case of Thailand / Orose Leelakulthanit
10. Turkey, the EU and the Third Wave of MNC's / Nukhet Vardar
11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney
一般注記 Includes bibliographical references and index
著者標目 Paliwoda, Stanley J.
Andrews, Tim G., 1968-
Chen, Junsong, 1975-
件　名 LCSH:Marketing -- Management  全ての件名で検索
LCSH:Marketing -- Asia -- Case studies  全ての件名で検索
分　類 LCC:HF5415.13
DC23:658.80095
巻冊次 : hbk ; ISBN:9780415523172 ; XISBN:0415523176 REFWLINK
ISBN 9780415523172
目次／あらすじ

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