OPAC

検索結果一覧に戻る

Advertising in developing and emerging countries : the economic, political and social context / edited by Emmanuel C. Alozie

データ種別	図書
出版情報	Farnham [U.K.] ; Burlington, Vt. : Gower , c2011
本文言語	英語
大きさ	xviii, 327 p. : ill., map ; 26 cm

所蔵情報を非表示

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5813:D44:A38:2011	: hbk	9780566091742	006122090				予約・取寄		仮想書架	予約・取寄		仮想書架

書誌詳細を非表示

内容注記	Introduction: global advertising and values / S.M. Mazharul Haque Advertising and globalization: the transmission of culture in Nigerian print advertising / Emmanuel C. Alozie Advertising in transition : a case study on Nigeria's burgeoning market / Olugbenga C. Ayeni Patterns of Arabic taste and popular culture : a social reading of Arabic commercials / Aliaa Dakroury Advertising in Israel : from traditional dilettantism to professional Westernism / Amir Hetsroni Cambodia : from conflict to consumerism, through chaos to progress / Jan Quarles The role of indirect advertising in establishing social legitimacy : an analysis of tobacco sponsorship in China / Amy O'Connor and Mary Frances Casper Advertising in Indonesia: balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism / Anuradha Venkateswaran The dynamics and entrepreneurship of advertising in India / Tej K. Bhatia and Mukesh Bhargava Advertising communication styles in Eastern Asia / Fei Xue Advertising practice in post-communist Kazakhstan : improvising on capitalist communications / Amos Owen Thomas Challenges and opportunities for advertising in Moldova : a nation in transition / Michael H. McBride Developments in advertising in a post-socialist environment : longitudinal analysis of Polish print ads / Elzbieta Lepkowska-White and Thomas G. Brashear Advertising in Slovenia : Eastern European spirit, Western European style / Michael H. McBride and Janez Damjan Multinational advertising agencies in Latin America : from historical development to present practices / Gladys Torres-Baumgarten An overview of advertising trends and strategies in Latin America: a Colombian case / Jaime S. Gomez Gender role and social power in African and North American advertisements / Bruce A. Huhmann and Jennifer J. Argo Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand / Joseph P. Helgert and Anne Zahradnik Epilogue : Is there a common thread in international advertising? / Emmanuel U. Onyedike
一般注記	Includes bibliographical references and index
著者標目	Alozie, Emmanuel C.
件　名	LCSH:Advertising -- Developing countries 全ての件名で検索
分　類	LCC:HF5813.D44 DC22:659.109172/4
巻冊次	: hbk ; ISBN:9780566091742 ; XISBN:0566091747
ISBN	9780566091742

目次／あらすじ