Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher
データ種別 | 図書 |
---|---|
出版情報 | Armonk, N.Y. : M.E. Sharpe , c2011 |
本文言語 | 英語 |
大きさ | xiv, 406 p. : ill. ; 24 cm |
所蔵情報を非表示
配架場所 | 請求記号 | 巻 次 | ISBN | 資料番号 | 資料状態 | 利用注記 | コメント | 予約・取寄 | 申込書 | 仮想書架 |
---|---|---|---|---|---|---|---|---|---|---|
書庫2階 | RA:645:O23:L48:2011 | : hardcover | 9780765627179 | 005935855 |
|
|
書誌詳細を非表示
内容注記 | Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann Population-based prevention of obesity / American Heart Association An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon Food temptations versus self-control : friends or enemies? / Kelly Geyskens Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz How the body type of others impacts our food consumption / Brent McFerran ... [et al.] The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors : meta-analytic evidence and implications / Daniel J. O'Keefe and Jakob D. Jensen Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner Shrinking liberty to combat expanding waistlines / Peter A. Ubel Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield |
---|---|
一般注記 | Includes bibliographical references and indexes |
著者標目 | Batra, Rajeev Keller, Punam Anand Strecher, Victor J., 1955- |
件 名 | LCSH:Obesity -- Prevention
全ての件名で検索
LCSH:Communication in medicine LCSH:Health education LCSH:Clinical health psychology MESH:Obesity -- prevention & control 全ての件名で検索 MESH:Obesity -- psychology 全ての件名で検索 MESH:Consumer Advocacy -- psychology 全ての件名で検索 MESH:Consumer Health Information MESH:Health Promotion MESH:Social Marketing |
分 類 | LCC:RA645.O23 DC22:362.196/398 |
巻冊次 | : hardcover ; ISBN:9780765627179 ; XISBN:0765627175 |
ISBN | 9780765627179 |
目次/あらすじ
類似資料
この資料を見た人はこんな資料も見ています
この資料の利用統計
このページへのアクセス回数:12回
※2021年9月12日以降
全貸出数:5回
(3か月以内の貸出:0回)
※2002年7月22日以降