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The economics of the mass media / edited by Gillian Doyle
(The international library of critical writings in economics ; 199)
(An Elgar reference collection)

データ種別	図書
出版者	Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar
出版年	c2006
本文言語	英語
大きさ	xxvii, 627 p. : ill. ; 25 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫6階	P:96:E25:E28:2006		9781858988115	005758924				予約・取寄		仮想書架	予約・取寄		仮想書架

書誌詳細を非表示

内容注記	An introduction to media economics theory and practice / James Owers, Rod Carveth and Alison Alexander The media sector / Christopher Gasson The peacock committee and the economic analysis of broadcasting / Richard Collins, Nicholas Garnham and Gareth Locksley Contracts between art and commerce / Richard E. Caves Media economics : terms of analysis / Douglas Gomery Industrial organization theory and media industry analysis / Michael O. Wirth and Harry Bloch Broadcasting / Glenn Withers Broadcasting policy in the multimedia age / Andrew Graham Market failure in the broadcasting industry / Gavyn Davies The political economy of broadcasting / Alan Peacock Regulating the BBC / Martin Cave, Richard Collins and Peter Crowther Public broadcasting in Europe : rationale, licence fee and other issues / John O'Hagan and Michael Jennings Origins and dynamics of concentration / Karl Erik Gustafsson Concentration and economies of multiformity in the communication industries / Alan B. Albarran and John Dimmick Strategies / Alfonso Sanchez-Tabernero and Miguel Carvajal Corporate strategies / Gillian Doyle The rise and fall of communication empires / Robert G. Picard Strategies for growth in the media and communications industry : does size really matter? / Castulus Kolo and Patrick Vogt Business issues and strategies / Colin Hoskins, Stuart McFadyen and Adam Finn Process and product - the global trade in television programmes / Jeanette Steemers Free daily newspapers - business models and strategies / Piet Bakker Mimicking vs. counter-programming strategies for television programs / Marc Bourreau Brand loyalties : rethinking content within global corporate media / Simone Murray The audience product and the new media environment : implications for the economics of media industries / Philip M. Napoli Beneath the veneer of fragmentation : television audience polarization in a multichannel world / James G. Webster Modeling the ad revenue potential of media audiences : an underdeveloped side of media economics / Steven S. Wildman Audience valuation and minority media : an analysis of the determinants of the value of radio audiences / Philip M. Napoli Different paths : a comparison of the introduction of digital terrestrial television in Australia and Finland / Allan Brown The assessment : economics of the Internet / Andrew Graham Concentration : does the digital revolution change the basic rules of media economics? / Peter Goodwin Changing business models of online content services : their implications for multimedia and other content producers / Robert G. Picard Internet business models for broadcasters : how television stations perceive and integrate the Internet / Sylvia M. Chan-Olmsted and Louisa S. Ha Copyright and economics / Ruth Towse
一般注記	Includes bibliographical references and index
著者標目	Doyle, Gillian
件　名	LCSH:Mass media -- Economic aspects 全ての件名で検索 FREE:Massenmedien FREE:Medienökonomie
分　類	LCC:P96.E25 DC22:338.4/730223
巻冊次	ISBN:9781858988115 ; XISBN:185898811X
ISBN	9781858988115

目次／あらすじ