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Cultural adaptation / edited by Albert Moran, Michael Keane

データ種別	図書
出版情報	London : Routledge , 2010
本文言語	英語
大きさ	xv, 175 p. : ill. ; 26 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HM:891:C85:2010	: hbk	9780415543439	005658619				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	1. Introduction: The global flow of creative ideas / Albert Moran and Michael Keane 2. Global franchising, local customizing : the cultural economy of TV program formats / Albert Moran 3. 'Dancing with my darlin' : Patti Page and adaptation in pop music / Anthony May 4. Romance in foreign accents : Harlequin-Mills & Boon in Australia / Kelly McWilliam 5. Strategic regionalization in marketing campaigns : beyond the standardization/globalization debate / John Sinclair and Rowan Wilken 6. Recombinant Broadway / Jonathan Burston 7. Global sport : where wembley way meets bollywood boulevard / David Rowe and Callum Gilmour 8. Commercialization and culture in Australian gambling / Richard Woolley 9. Localizing a global amusement park : Hong Kong Disneyland / Anthony Fung and Micky Lee 10. Architecture on the move : urban and architectural design in Inner Mongolia / Bert de Muynck 11. Great adaptations : China's creative clusters and the new social contract / Michael Keane 12. Adapting the mobile phone : the iPhone and its consumption / Gerard Goggin 13. 'Pigeon-eyed readers' : the adaptation and formation of a global Asian fashion magazing / Jinna Tay 14. Craic in a box : commodifying and exporting the irish pub / Bill Grantham 15. Afterword: Albert and Michael's recombinant DNA / Toby Miller
一般注記	Includes bibliographical references and index
著者標目	Moran, Albert Keane, Michael, 1952-
件　名	LCSH:Diffusion of innovations LCSH:Creative ability LCSH:Globalization LCSH:Diffusion of innovations -- Case studies 全ての件名で検索 LCSH:Creative ability -- Case studies 全ての件名で検索
分　類	DC22:303.483
巻冊次	: hbk ; ISBN:9780415543439 ; XISBN:0415543436
ISBN	9780415543439

目次／あらすじ