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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas ... [et al.]

データ種別	図書
出版情報	Westport, Conn. : Praeger Publishers , 2007
本文言語	英語
大きさ	xiv, 218 p. : ill. ; 25 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HF:5415.126:D57:2007		0275992233	004788922				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	What is direct marketing? / Andrew R. Thomas and Karen Nelsen Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose Competitor analysis : assessing competitive formats and strategies / Linda M. Foley Data mining and profiling : the right information / AnneMarie Scarisbrick-Hauser Target marketing / Deborah L. Owens and Cathy L. Martin Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins Creative marketing communications : creating and delivering the right message / William J. Hauser Direct marketing channels : selecting and employing the right media / Bruce D. Keillor Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley Adaptation and innovation / Linda M. Foley Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson
一般注記	Includes bibliographical references (p. [195]-199) and index
著者標目	Thomas, Andrew R.
件　名	LCSH:Direct marketing LCSH:Target marketing LCSH:Marketing -- Management 全ての件名で検索 LCSH:Consumer behavior
分　類	LCC:HF5415.126 DC22:658.8/72
巻冊次	ISBN:0275992233 ; XISBN:9780275992231
ISBN	0275992233

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