Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber
データ種別 | 図書 |
---|---|
出版情報 | Armonk, N.Y. : M.E. Sharpe , c2005 |
本文言語 | 英語 |
大きさ | xii, 380 p. : ill. ; 24 cm |
所蔵情報を非表示
配架場所 | 請求記号 | 巻 次 | ISBN | 資料番号 | 資料状態 | 利用注記 | コメント | 予約・取寄 | 申込書 | 仮想書架 |
---|---|---|---|---|---|---|---|---|---|---|
書庫5階 | HF:6146:I58:A39:2005 | : cloth | 0765613158 | 004379016 |
|
|
書誌詳細を非表示
内容注記 | The interaction of traditional and new media / John Leckenby The netvertising image : netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and Morris Holbrook Intermedia effects for appropriate/inappropriate print and internet stimuli / Shelly Rodgers Survey of measures evaluating advertising effectiveness based on users' web activity / Subodh Bhat, Michael Bevans, and Sanjit Sengupta Rethinking interactivity : what it means and why it may not always be beneficial / Yuping Liu and L.J. Shrum Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity / Sally J. McMillan and Jang-Sun Hwang Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence / Hairong Li, Terry Daugherty, and Frank Biocca Managing the power of curiosity for effective web advertising strategies / Satya Menon and Dilip Soman Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies / Fuyuan Shen Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads / Steven M. Edwards, Hairong Li, and Joo-Hyun Lee Category based selection of online affiliates / Purushottam Papatla and Amit Bhatnagar Mobile advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise Mobile promotional communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford Brand recall in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al.] Advergame playing motivations and effectiveness : a uses and gratifications perspective / Seounmi Youn and Mira Lee The future of consumer decision making in the age of new media promotions and advertising / Ronald J. Faber and Marla Royne Stafford |
---|---|
一般注記 | Includes bibliographical references and index |
著者標目 | Stafford, Marla R., 1960- Faber, Ronald J., 1948- |
件 名 | LCSH:Internet advertising LCSH:Advertising LCSH:Interactive multimedia LCSH:Interactive marketing |
分 類 | LCC:HF6146.I58 DC22:659.14/4 |
巻冊次 | : cloth ; ISBN:0765613158 |
ISBN | 0765613158 |
目次/あらすじ
類似資料
この資料を見た人はこんな資料も見ています
この資料の利用統計
このページへのアクセス回数:2回
※2021年9月12日以降
全貸出数:9回
(3か月以内の貸出:0回)
※2002年7月22日以降