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Contemporary strategy analysis / Robert M. Grant

データ種別 図書
5th ed
出版情報 Malden, Mass. : Blackwell Pub. , 2005
本文言語 英語
大きさ xii, 548 p. : ill. ; 26 cm

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書庫5階 HD:30.28:G72:2005 : hardcover 1405119985 004325871

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内容注記 The concept of strategy
Goals, values, and performance
Analyzing the industry environment
Intra-industry analysis
Analyzing resources and capabilities
Organization structure and management systems
The nature and sources of competitive advantage
Cost advantage
Differentiation advantage
Industry evolution
Technology-based industries and the management
Competitive advantage in mature industries
Vertical integration and the scope of the firm
Global strategies and the multinational corporation
Diversification strategy
Managing the multibusiness corporation
Current trends in strategic management
一般注記 Includes bibliographical references and index
著者標目 *Grant, Robert M., 1948-
件 名 LCSH:Strategic planning
分 類 LCC:HD30.28
DC22:658.4/012
巻冊次 : hardcover ; ISBN:1405119985 REFWLINK
: pbk ; ISBN:1405119993 REFWLINK
ISBN 1405119985
目次/あらすじ

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