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RT Book, Whole SR Electronic DC OPAC T1 In defense of negativity : attack ads in presidential campaigns / John G. Geer T2 Studies in communication, media, and public opinion A1 Geer, John Gray YR 2006 FD 2006 VO : ebook SP 1 online resource (xvii, 201 p.) K1 Campaign management -- United States K1 Advertising, Political -- United States K1 Political campaigns -- United States K1 Presidents -- United States -- Election -- History K1 Negativism PB University of Chicago Press PP Chicago SN 9780226285009 LA English (英語) CL LCC:JK2281 CL DC22:324.7/3/0973 NO Includes bibliographical references (p. [185]-194) and index NO 書誌ID=1003158427; LK [E Book]https://doi.org/10.7208/chicago/9780226285009.001.0001 OL 30