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RT Book, Whole SR Print DC OPAC T1 The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan A1 Trevisan, Enrico YR 2013 FD c2013 VO : hardcover SP viii, 141 pages K1 Consumer behavior K1 Economics -- Psychological aspects PB Gower PP Farnham, Surrey ; Burlington, Vermont SN 9781472413444 LA English (英語) CL LCC:HF5415.32 CL DC23:658.4/012 NO Includes bibliographical references (pages [123]-130) and index NO 書誌ID=1002706953; LK [OPAC]https://www.lib.sophia.ac.jp/opac/opac_link/bibid/1002706953 OL 30