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RT Book, Whole SR Print DC OPAC T1 On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright A1 Wright, Lauren A. YR 2016 FD 2016 SP xviii, 198 pages K1 Communication in politics -- United States K1 Presidents' spouses -- Political activity -- United States K1 Clinton, Hillary Rodham K1 Bush, Laura Welch, 1946- K1 Obama, Michelle, 1964- PB Praeger, an imprint of ABC-CLIO, LLC PP Santa Barbara, California SN 9781440848599 LA English (英語) CL LCC:JA85.2.U6 CL DC23:973.93092/52 NO Summary: "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- Provided by publisher NO Includes bibliographical references (pages[179]-188) and index NO 書誌ID=1002953194; LK [OPAC]https://www.lib.sophia.ac.jp/opac/opac_link/bibid/1002953194 OL 30