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RT Book, Whole SR Print DC OPAC T1 The creative priority : driving innovative business in the real world / Jerry Hirshberg A1 Hirshberg, Jerry, 1939- YR 1998 FD c1998 SP x, 261 p. K1 Product management K1 Marketing -- Management K1 Creative ability in business K1 Automobile industry and trade ED 1st ed PB HarperBusiness PP New York SN 0887308309 LA English (英語) CL LCC:HF5415.15 CL DC21:658.5 NO Includes bibliographical references and index NO 書誌ID=1000714091; LK [OPAC]https://www.lib.sophia.ac.jp/opac/opac_link/bibid/1000714091 OL 30