OPAC

検索結果一覧に戻る

Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič
(LEA's communication series)

データ種別	図書
出版者	New York : Routledge
出版年	2008
本文言語	英語
大きさ	xv, 328 p. : ill., map ; 24 cm

所蔵情報を非表示

配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫5階	HM:1221:P785:2008	: hbk	9780805862720	005252619				予約・取寄		仮想書架	予約・取寄		仮想書架

書誌詳細を非表示

内容注記	Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič Public relations methodology : should we bother (if it exists)? / Manfred Rühl The nature of scholarly endeavors in public relations / Alenka Jelen Empirical research in contemporary social sciences relevant to public relations : toward a network approach / Jan Kleinnijenhuis Conceptualizing quantitative research in public relations / James E. Grunig Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns The evaluation of government campaigns in the Netherlands / Wim van der Noort The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte Public relations research and evaluation in Africa / Ronél Rensburg Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White
一般注記	Includes bibliographical references and index
著者標目	Ruler, Betteke van, 1948- Verčič, Ana Tkalac Verčič, Dejan
件　名	LCSH:Public relations -- Evaluation 全ての件名で検索 LCSH:Public relations -- Research 全ての件名で検索
分　類	LCC:HM1221 DC22:659.2072
巻冊次	: hbk ; ISBN:9780805862720 ; XISBN:0805862722 : pbk ; ISBN:9780805862737 ; XISBN:0805862730
ISBN	9780805862720

目次／あらすじ