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Key readings in media today : mass communication in contexts / edited by Brooke Erin Duffy and Joseph Turow

データ種別	図書
出版者	New York : Routledge
出版年	2009
本文言語	英語
大きさ	xi, 484 p. : ill. ; 27 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
書庫6階	P:91.25:K49:2009	: hardback	9780415992046	005540321				予約・取寄		仮想書架	予約・取寄		仮想書架

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内容注記	Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton The definition of media literacy / W. James Potter Common media for an uncommon nation / Ben H. Bagdikian Political problem, political solutions / Robert McChesney Not toasters : the special nature of media products / C. Edwin Baker Four puzzles from cyberspace / Lawrence Lessig Making news : time and typifications / Gaye Tuchman Convergence : news production in a digital age / Eric Klinenberg Time ahead : digital challenges facing print magazines / Brooke Erin Duffy Sex, lies, and advertising / Gloria Steinem Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Philip Nel Newspapers rocken espanol / Mark Fitzgerald What is news? / Neil Postman and Steve Powers Queens for a day : Queer eye for the straight guy and the neoliberal project / Katherine Sender Deconstructing the diversity principle / Philip M. Napoli Radio and modernity : time, place and "communicative capacity" / David Hendy Fallout : a follow up to "the internet debacle" / Janis Ian Promoting the industry / Janet Wasko Blockbuster meets superhero comic, or art house meets graphic novel? The contradictory relationship between film and comic art / Matthew P. McAllister, Ian Gordon, and Mark Jancovich The long tail / Chris Anderson Peer production and sharing / Yochai Benkler Your brain on video games : could they actually be good for you? / Steven Johnson Sports online : the newest player in mediasport / Michael Real Quentin Tarantino's Star Wars? Digital cinema, media convergence, and participatory culture / Henry Jenkins Download this : youtube phenom has a big secret / Ethan Smith and Peter Lattman The work of adcult / James B. Twitchell "Chaos scenario" : a look at the marketing industry's coming disaster / Bob Garfield Rethinking television in the digital age / Joseph Turow Philanthropy as public relations : a critical perspective on cause marketing / Inger L. Stole Media, war, and propaganda : strategies of information management during the 2003 Iraq war / Deepa Kumar The public and its problems : some notes for the new millennium / Stuart Ewen
一般注記	Includes bibliographical references and index
著者標目	Duffy, Brooke Erin Turow, Joseph
件　名	LCSH:Mass media FREE:Massacommunicatie
分　類	LCC:P91.25 DC22:302.23
巻冊次	: hardback ; ISBN:9780415992046 ; XISBN:0415992044 : pbk ; ISBN:9780415992053 ; XISBN:0415992052
ISBN	9780415992046

目次／あらすじ