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Measuring psychological responses to media messages / edited by Annie Lang
(LEA's communication series)

データ種別 図書
出版者 Hillsdale, N.J. : L. Erlbaum Associates
出版年 1994
本文言語 英語
大きさ x, 244 p. : ill. ; 24 cm

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書庫6階 P:96:P75:M33:1994
0805807179 001780202

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別書名 表紙タイトル:ST:Measuring psychological responses to media
内容注記 Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro
Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West
Using eyes on screen as a measure of attention to television / Esther Thorson
Secondary reaction-time measures / Michael D. Basil
What can the heart tell us about thinking? / Annie Lang
Electrodermal measurement / Robert Hopkins and James E. Fletcher
Signal detection measures of recognition memory / Michael A. Shapiro
The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske
Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger
Detection and modeling of time-sequenced processes / James H. Watt
Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch
Comments on setting up a laboratory / Annie Lang
一般注記 Includes bibliographical references and indexes
著者標目 Lang, Annie
件　名 LCSH:Mass media -- Psychological aspects  全ての件名で検索
分　類 LCC:P96.P75
DC20:302.23/01/9
巻冊次 ISBN:0805807179 REFWLINK
ISBN 0805807179
NCID BA24482839
目次／あらすじ

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