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Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno
(The Luther Hartwell Hodges series on business, society, and the state)

データ種別	図書
出版者	Chapel Hill : University of North Carolina Press
出版年	c2003
本文言語	英語
大きさ	xi, 321 p. : ill. ; 24 cm

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配架場所	請求記号	巻　次	ISBN	資料番号	資料状態	利用注記	コメント	予約・取寄	申込書	仮想書架
イベロ研書庫	XVII:332:MO	: pbk	0807854786	600355885						仮想書架			仮想書架

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内容注記	Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico Spreading the American dream : information, technology, and World War II Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico Advertising national identity and globalization in the reconstruction of modern Mexico J. Walter Thompson and the negotiation of Mexican and American values In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
一般注記	Includes bibliographical references (p. [283]-307) and index
著者標目	*Moreno, Julio, 1970-
件　名	LCSH:Industrial policy -- Mexico -- History -- 20th century 全ての件名で検索 LCSH:Capitalism -- Mexico -- History -- 20th century 全ての件名で検索 LCSH:Consumption (Economics) -- Mexico -- History -- 20th century 全ての件名で検索 LCSH:Mexico -- Foreign relations -- United States 全ての件名で検索 LCSH:United States -- Foreign relations -- Mexico 全ての件名で検索 LCSH:Advertising -- Mexico -- History -- 20th century 全ての件名で検索 LCSH:Nationalism -- Mexico -- History -- 20th century 全ての件名で検索 LCSH:Mexico -- Politics and government -- 1910-1946 全ての件名で検索 LCSH:Mexico -- Politics and government -- 1946-1970 全ての件名で検索 LCSH:J. Walter Thompson Company LCSH:Sears, Roebuck and Company
分　類	LCC:HD3616.M42 DC21:337.72073/09/041
巻冊次	: cloth ; ISBN:0807828025 : pbk ; ISBN:0807854786
ISBN	0807828025

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