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Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp

データ種別 図書
出版者 Cambridge, Mass. : Harvard University Press
出版年 c2003
本文言語 英語
大きさ vi, 328 p. ; 24 cm

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書庫5階 LB:2342.8:K57:2003
0674011465 004369206

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内容注記 Introduction : the new U
This little student went to market
Nietzsche's niche : the University of Chicago
Benjamin Rush's "brat" : Dickinson College
Star wars : New York University
The dead hand of precedent : New York Law School
Kafka was an optimist : the University of Southern California and the University of Michigan
Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia
Rebel alliance : classics departments in the Associated Colleges of the South
The market in ideas : Columbia University and the Massachusetts Institute of Technology
The British are coming, and going : Open University
A good deal of collaboration : the University of California, Berkeley
The information technology gold rush : IT certification courses in Silicon Valley
They're all business : DeVry University
Conclusion : the corporation of learning
一般注記 Includes bibliographical references (p. 265-314) and index
著者標目 *Kirp, David L.
件　名 LCSH:Universities and colleges -- United States -- Marketing  全ての件名で検索
LCSH:Education, Higher -- Public relations -- United States  全ての件名で検索
分　類 LCC:LB2342.8
DC21:378.73
巻冊次 ISBN:0674011465 REFWLINK
ISBN 0674011465
目次／あらすじ

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