Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick
データ種別 | 図書 |
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出版情報 | London ; New York : Routledge , 2005 |
本文言語 | 英語 |
大きさ | xxi, 356 p. : ill. ; 25 cm |
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配架場所 | 請求記号 | 巻 次 | ISBN | 資料番号 | 資料状態 | 利用注記 | コメント | 予約・取寄 | 申込書 | 仮想書架 |
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書庫5階 | HF:5415.32:I57:2005 | : hbk | 0415341930 | 004612962 |
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内容注記 | Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie Consumer identity motives in the information age / John Deighton Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mun̄iz, Jr How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye What consumers desire : goals and motives in the consumption environment / Marsha L. Richins |
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一般注記 | Includes bibliographical references and indexes |
著者標目 | Ratneshwar, S. Mick, David Glen |
件 名 | LCSH:Consumer behavior LCSH:Consumers -- Research 全ての件名で検索 |
分 類 | LCC:HF5415.32 DC22:339.4/7 |
巻冊次 | : hbk ; ISBN:0415341930 : pbk ; ISBN:0415341949 |
ISBN | 0415341930 |
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※2002年7月22日以降